Published March 3, 2025
Once upon a time, marketers believed that blasting the same email to every single subscriber was a great idea. It was easy, required zero thought, and felt like productivity. But much like flip phones and MySpace, this outdated strategy is now a relic of the past. Why? Because your audience is tired of generic, irrelevant emails that clog their inboxes like spam from a long-lost prince offering you riches.
Imagine going on a date where the other person only talks about themselves. No interest in you, your likes, or whether you even care about their latest obsession. That’s what a batch-and-blast email feels like to your subscribers.
Segmentation, on the other hand, is like personalizing that date—actually knowing what your audience wants before you hit send.
Instead of blasting your entire list with a one-size-fits-none email, break it down into targeted segments. Group subscribers by:
Suddenly, your emails become relevant, your revenue per email increases, and your subscribers stop treating your brand like an ex they regret giving their number to.
So, what’s the move? You can either spend hours manually segmenting your list and writing personalized emails one by one or you can let EcomEmail.ai do the work for you.
To sum it up:
If you want to send emails that actually work, it’s time to stop clinging to batch-and-blast like it’s your childhood security blanket. Try EcomEmail.ai today and start sending emails people actually want to open.
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