How to Create ‘Surprise &#038; Delight’ Emails That Keep Customers Hooked

March 21, 20250Comments

How to Create ‘Surprise & Delight’ Emails That Keep Customers Hooked

Published March 21, 2025 How to Create ‘Surprise & Delight’ Emails That Keep Customers Hooked Who doesn’t love a good surprise? (Well, aside from the bad ones—like an unexpected bill or finding

by jordanstrauss2

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March 20, 20250Comments

The ‘Inbox Trust Factor’: How to Build Credibility Through Email

Published March 20, 2025 The ‘Inbox Trust Factor’: How to Build Credibility Through Email Why Your Email Reputation Matters (Unless You Enjoy the Spam Folder) Ever wonder why your brilliant email campaign vanishes

by jordanstrauss2

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March 19, 20250Comments

How to Use Email to Drive More Repeat Customers (Without Discounts)

Published March 19, 2025 How to Use Email to Drive More Repeat Customers (Without Discounts) If your go-to strategy for getting customers to return is throwing endless discounts at them, congratulations—you’ve trained

by jordanstrauss2

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March 18, 20250Comments

Why Your Discount Strategy Might Be Costing You Money

Published March 18, 2025 Why Your Discount Strategy Might Be Costing You Money The Hidden Dangers of Constant Discounts Ah, discounts—the go-to move for brands that love setting their profit margins on fire.

by jordanstrauss2

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March 17, 20250Comments

How to Monetize Your Email List Without Annoying Your Subscribers

Published March 17, 2025 How to Monetize Your Email List Without Annoying Your Subscribers You’ve built an email list. Congrats! Now, how do you make money from it without making your subscribers

by jordanstrauss2

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March 16, 20250Comments

The Secret to Making Every Email Sound Like It’s Written Just for Them

Published March 16, 2025 The Secret to Making Every Email Sound Like It’s Written Just for Them Ever received an email that started with "Dear Valued Customer"? Yeah, us too. It screams,

by jordanstrauss2

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March 15, 20250Comments

Why Most ‘Limited-Time Offers’ Fail (And How to Do It Right)

Published March 15, 2025 Why Most 'Limited-Time Offers' Fail (And How to Do It Right) The Scarcity Trap: Why Urgency Works (Until It Doesn't) Nothing gets customers moving like the fear of missing

by jordanstrauss2

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March 14, 20250Comments

How to Use Data to Write Better Emails (Without Guesswork)

Published March 14, 2025 How to Use Data to Write Better Emails (Without Guesswork) Writing great emails isn’t about having a gut feeling or hoping for the best—it’s about data. And if

by jordanstrauss2

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March 13, 20250Comments

The Lifecycle Email Formula: What to Send at Every Stage of the Customer Journey

Published March 13, 2025 The Lifecycle Email Formula: What to Send at Every Stage of the Customer Journey Email marketing is like dating—except instead of wooing a single person, you’re trying to

by jordanstrauss2

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March 12, 20250Comments

Why Your Email Opt-In Rate Is Too Low (And How to Fix It)

Published March 12, 2025 Why Your Email Opt-In Rate Is Too Low (And How to Fix It) Congratulations! Nobody Wants Your Emails. You set up an email opt-in form, sat back, and… crickets.

by jordanstrauss2

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