Published March 5, 2025 

Ever wonder why those "Best-Selling Products" emails always seem to work? It's not magic—it's just your brain being tricked by psychology. Social proof, FOMO, and a little strategic timing make these emails irresistible. But let’s be real: most brands either overdo it (spamming customers into oblivion) or underdo it (burying great products in a sea of dull text). So, let’s talk about how to use these emails correctly—without making your customers regret subscribing.

The Power of Social Proof: “If Everyone Else Loves It, I Must Too”

People are wired to follow the crowd—it’s how we survived saber-toothed tigers and bad fashion trends. Social proof works because it signals that a product is worth it. If hundreds (or thousands) of people are buying something, others assume it must be good. Including best-sellers in your emails gives your customers an easy choice: join the satisfied masses or risk missing out. Just don’t fake it—if your “#1 Best-Seller” has two reviews, people will notice.

How to Highlight Trending Products Without Causing Decision Paralysis

Some brands think “best-seller” means dumping a 50-item product grid into an email. Newsflash: no one wants to scroll through a never-ending feed of everything. Keep it simple. Pick 3-5 top-performing items, highlight their best features, and make the call-to-action stupidly easy to follow. Bonus points if you add a touch of urgency (e.g., “Almost Sold Out!”). Just don’t lie—creating fake urgency is the marketing equivalent of crying wolf.

Timing is Everything: When to Hit ‘Send’ on Best-Seller Updates

Timing can make or break your email strategy. Send best-seller updates too often, and you’ll annoy people into unsubscribing. Too rarely, and they’ll forget you exist. A good rule of thumb? Weekly or bi-weekly updates work well for most brands. Tie them to key shopping moments—think payday, holidays, or when a product is actually running low on stock. And please, for the love of all things eCommerce, test your send times. If your audience opens emails at 8 PM, don’t send them at 6 AM and expect miracles.

How to Get It Right

Want to send best-selling product emails without lifting a finger (or accidentally driving customers away)? 

Try EcomEmail.ai—the AI copywriting tool that does it for you, zero prompts required. Because running an eCommerce store is hard enough without overthinking email marketing. Sign up today and let AI handle the hard part!

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